Eating a Super Açaí Berry Bowl
2018
Various Sizes
Digital Printing
Deconstructing the moment that Juan Pablo ate an açaí berry bowl—açaí is a native berry from his country—in San Francisco, California, he creates, inside of a takeout box, a conceptual narrative for what the açaí berry bowl could mean to him and our current culture.
Driven by imagery, these four books touch upon concepts such as homesickness (saudade), the properties of a berry as a product of consumerism, the historical imagery that a bowl (as an object) could carry, and the origin of a fruit bowl based in labor, capitalism, and colonialism.
Art Direction and Graphic Design
Comissioned by:
Self-Initiated
Tags:
Publication, Packaging.