Eating a Super Açaí Berry Bowl
2018
Various Sizes
Digital Printing
Deconstructing the moment that Juan Pablo ate an açaí berry bowl—açaí is a native berry from his country—in San Francisco, California, he creates, inside of a takeout box, a conceptual narrative for what the açaí berry bowl could mean to him and our current culture.
Driven by imagery, these four books explore concepts such as homesickness (saudade), the properties of a berry as a product of consumerism, the historical imagery that a bowl (as an object) can convey, and the origins of a fruit bowl rooted in labor, capitalism, and colonialism.
Art Direction and Graphic Design
Commissioned by:
Self-Initiated
Tags:
Publication, Packaging.