CCA Design Lecture Series Fall 2020
2020
Various Sizes
Digital and Digital Printing
“ Matriarchy [ is defined] by an entirely different conception of life , not based on domination and hierarchies , and respectful of the relational fabric of all life.”Arturo Escobar
For designing the collateral for the CCA Fall Lecture Series 2020, I worked through concepts that could somehow represent my idea of what design is, and how I think it should be approached today— against patriarchy. Heavily inspired by the book “ Designs for the Pluriverse ” by Arturo Escobar, and thinking how to design a decolonized and matriarchal expression of design; I arrived as WEAVING as the concept to start from. Weaving becomes a metaphor for design, its character of weaving different voices and mediums, and an opportunity to express each speaker as a thread—and the eight speakers together as a fabric, or CCA Fall Design Lecture Series 2020, and its respective logo. Each of the threads has colors and patterns that somehow represent each of the speakers.
The fabric is also used later as a grid, the kerning of the letters is altered (defying the untouchables standards of European Swiss typography) , challenging the viewer to stop for a moment to read the text and composition. Along with the fabric, another element throughout the collateral is the SCRIBBLE. This element also represents design, but in its ability for connectivity: through the scribble, the viewer, reader or player, can connect the different pieces of this puzzle and create by themselves, her/ his/ their own meanings.
Art Direction, Graphic and Motion Design
Comissioned by:
CCA
Tags:
Identity System, Animation, Poster, Social Media.